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  "notes": "**Servicios Funerarios de Madrid (SFM)** es la empresa 
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  "notes": "**Servicios Funerarios de Madrid (SFM)** es la empresa 
            
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municipal encargada de los servicios funerarios y cementerios del 
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municipal encargada de los servicios funerarios y cementerios del 
            
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Ayuntamiento de Madrid. Ofrece una atenci\u00f3n integral, directa y 
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Ayuntamiento de Madrid. Ofrece una atenci\u00f3n integral, directa y 
            
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sin intermediarios, que abarca desde el asesoramiento previo hasta el 
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sin intermediarios, que abarca desde el asesoramiento previo hasta el 
            
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acompa\u00f1amiento en el duelo. Su experiencia y amplio cat\u00e1logo 
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acompa\u00f1amiento en el duelo. Su experiencia y amplio cat\u00e1logo 
            
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permiten personalizar cada servicio seg\u00fan las necesidades de las 
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permiten personalizar cada servicio seg\u00fan las necesidades de las 
            
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familias.\n\nAdem\u00e1s, SFM realiza encuestas para identificar los 
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familias.\n\nAdem\u00e1s, SFM realiza encuestas para identificar los 
            
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\u201c _pain points\u201d_ o puntos de dolor del cliente: situaciones 
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\u201c _pain points\u201d_ o puntos de dolor del cliente: situaciones 
            
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que generan insatisfacci\u00f3n durante el uso de los servicios. Este 
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que generan insatisfacci\u00f3n durante el uso de los servicios. Este 
            
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an\u00e1lisis permite detectar \u00e1reas de mejora y optimizar la 
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an\u00e1lisis permite detectar \u00e1reas de mejora y optimizar la 
            
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calidad del servicio.",
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